Quality & Installation Experience

Overview

Buying wallpaper online can feel intimidating. Many customers wonder whether the colors will match the photos, if the material is durable, or if installation will be too difficult. This campaign is designed to remove those doubts.
We're looking for creators to document their genuine first impressions of Costa Cover wallpaper - from the moment the package arrives to the completed installation.
Your content should showcase the quality of the materials, ease of installation, and overall DIY-friendly experience while helping viewers feel confident about purchasing and installing wallpaper themselves.

For this campaign, the authors must choose the material:

• Smooth Vinyl Peel & Stick 
• Canvas Vinyl Peel & Stick

CAMPAIGN PURPOSE

Create authentic, educational content that demonstrates why Costa Cover wallpapers are designed for a simple, enjoyable DIY installation.
The goal is for viewers to think: "That actually looks much easier than I expected."

TARGET AUDIENCE

Your content should appeal to:

• First-time wallpaper buyers
• DIY beginners
• Home owners
• Customers hesitant about installing wallpaper themselves

KEY POINTS

Costa Cover wallpapers and murals make it easy to transform your ideas into beautiful rooms through an enjoyable DIY experience. By the end of your content, viewers should:

• Trust the quality of the product
• Feel confident that the wallpaper matches the website photos
• Believe installation is simple enough for beginners
• Demonstrate that aligning the seams presents no difficulty
• Feel inspired to start their own DIY wallpaper project with Costa Cover

PLATFORM

We need short-format content (15-90 seconds) suitable for posting on Instagram/TikTok/YouTube Shorts.

DELIVERABLES

Please provide:

• 1 edited 9:16 vertical video (15–90 seconds)
• 10-15 high-resolution photos
• RAW video clips

Once your content is ready, you must upload all deliverables using the personalized submission link provided to you. You must also publish the edited video on your Instagram account and, if you have one, on your TikTok account, tag @CostaCover, and invite Costa Cover as a collaborator on the Instagram reels. 

COMPENSATION

We offer up to $500 in product trade. You can choose any Costa Cover products with a total value of up to $500 for free.

Please Include

• Educational, informative, and authentic storytelling
• Before & After transitions
• Natural lighting
• Clear audio or quality voice-over
• Genuine reactions and authentic moments
• Smooth, steady camera movement
• Multiple camera angles
• Honest feedback about the installation experience
• Close-up shots of the wallpaper's texture and print quality
• Seam alignment and installation details
• Approximately how long the installation took

PLEASE AVOID

• Skipping the unboxing or first impressions
• Omitting the installation process
• Filming in dark, cluttered, or distracting spaces
• Heavy color editing or unrealistic filters
• Making the content feel like a traditional advertisement

KEY PRODUCT FEATURES TO HIGHLIGHT

• Fast delivery
• Secure packaging
• Premium print quality
• Design accurately matches website photos
• Thick, durable material
• High-quality finish
• Beginner-friendly installation
• Smooth seam alignment
• Bubble-free application
• Installation completed in approximately 2-4 hours
• Beautiful finished result

STORY STRUCTURE

The outline below is a recommended structure - not a requirement. Feel free to create content in your own style and showcase your genuine experience in a way that feels natural to you.

1. Package Arrival – Show the package upon arrival and share your first impressions of the delivery and packaging.
2. Unboxing – Capture the unboxing experience, highlighting the packaging, wallpaper, texture, and your initial reaction.
3. First Look – Show the wallpaper before installation and share your thoughts on the print quality, colors, material, and overall finish.
4. Preparation – Briefly show how you prepared for installation, such as measuring the wall or gathering your tools.
5. Installation – Capture the key installation moments, including applying the wallpaper, aligning seams, smoothing bubbles, and sharing your honest experience throughout the process.
6. Installation Time – Mention approximately how long the installation took to complete.
7. Final Reveal – Finish with the completed space, including wide room shots, close-up details, and your overall thoughts on the finished result.

Feel free to incorporate elements such as:

• Unboxing moments
• Close-up product details
• Honest first impressions
• Time-lapses
• Installation highlights
• Before & after transitions
• Cinematic room reveals
• Voice-over commentary

The best content feels authentic and experience-driven. Share your honest thoughts as if you're showing the project to a friend.

Collaboration Requirements

Products are provided free of charge in exchange for the agreed-upon content deliverables.

By accepting this collaboration, you agree to create and submit all required content by the deadline outlined in your creative brief. If unexpected circumstances prevent you from completing the project on time, please let us know as soon as possible so we can work together on a solution.
If a creator fails to fulfill their content obligations by the agreed deadline without prior written approval from Costa Cover, Costa Cover reserves the right to terminate the collaboration immediately, decline future collaboration requests, and require the creator to reimburse the full retail value of the products provided, as well as any shipping costs incurred.

CONTENT USAGE RIGHTS

By submitting this application and checking the agreement box, you agree that, if your application is approved and you accept or receive a product as part of a Costa Cover collaboration, you grant Costa Cover a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, publish, display, distribute, crop, resize, edit, adapt, and create advertising and promotional materials based on the content you create and submit as part of the collaboration, in whole or in part, for Costa Cover’s marketing, advertising, and promotional purposes, including but not limited to:

• Websites and product pages
• Social media channels
• Paid digital advertising
• Email marketing
• Printed marketing materials

This license also includes the right to use your name, social media handle, likeness, voice, and statements as they appear in the submitted content. Unless otherwise agreed in writing, no additional compensation or royalties will be owed for these usage rights beyond the compensation stated for the collaboration.

CONTENT AUTHENTICITY

All submitted content should reflect your genuine experience with Costa Cover products. We encourage honest, authentic opinions and ask that any claims about the product are truthful and based on your own experience.

ADVERTISING DISCLOSURE

If you publish content on your own social media channels, you are responsible for complying with all applicable advertising, endorsement, and disclosure laws, including the FTC Endorsement Guides and any applicable platform requirements. You must clearly and conspicuously disclose that you received a free product from Costa Cover in exchange for content. The disclosure must be easy to notice and understand and must appear in the content itself, not only in your profile, at the end of a long caption, or among multiple hashtags.
Acceptable disclosures may include: “Ad,” “Sponsored,” “Paid partnership with CostaCover,” or “CostaCover provided this product to me for free.” You must also use the platform’s paid partnership disclosure tool when available.