Nursery & Kids room makeover

Overview

A child's room is more than just a place to sleep - it's where they grow, learn, play, and dream. We're looking for creators to transform a nursery or children's room using Costa Cover Wallpaper while showcasing how easy it is to create a warm, welcoming, and beautifully designed space.

This campaign should focus on creating an inspiring environment for children while naturally highlighting the premium materials, thoughtful design, and family-friendly features of Costa Cover wallpapers.

For this campaign, the authors must choose the material:

• Smooth Vinyl Peel & Stick
• Canvas Vinyl Peel & Stick

CAMPAIGN PURPOSE

Create authentic content that inspires parents and families to design a beautiful nursery or children's room while demonstrating how Costa Cover wallpapers make decorating simple, enjoyable, and family-friendly.
The goal is for viewers to think: "This would be perfect for my baby's room."

TARGET AUDIENCE

Your content should appeal to:

• Expecting mothers
• New parents
• Mothers with newborns - toddlers
• Anyone planning a nursery or children's room makeover

KEY POINTS

By the end of your content, viewers should:

• Feel inspired to create a beautiful nursery or kids' room.
• Appreciate the thoughtful design and premium quality of Costa Cover Wallpapers.
• Understand that the wallpaper is easy to install as a DIY project.
• Recognize that Costa Cover wallpapers are printed using water-based inks, are available in PVC-free options, are made with eco-friendly materials, and are proudly manufactured in the USA.
• Feel excited to begin their own nursery makeover.

PLATFORM

We need short-format content (15-90 seconds) suitable for posting on Instagram/TikTok/YouTube Shorts.

DELIVERABLES

Please provide:

• 1 edited 9:16 vertical video (15–90 seconds)
• 10-15 high-resolution photos
• RAW video clips

Once your content is ready, you must upload all deliverables using the personalized submission link provided to you. You must also publish the edited video on your Instagram account and, if you have one, on your TikTok account, tag @CostaCover, and invite Costa Cover as a collaborator on the Instagram reels. 

COMPENSATION

We offer up to $500 in product trade. You can choose any CostaCover products with a total value of up to $500 for free.

Please Include

• The story behind your nursery design
• The room transformation from before to after
• Authentic family moments, where appropriate
• Why you chose the wallpaper for the space
• Product features mentioned naturally throughout the video
• Bright, natural lighting
• Clear audio or quality voice-over
• Smooth, steady camera movement
• Multiple camera angles

PLEASE AVOID

• Dark, cluttered, or distracting backgrounds
• Heavy editing or filters that alter the wallpaper's true colors
• Unsupported safety or health claims
• Skipping the installation or transformation process
• Content that feels overly promotional or scripted

KEY PRODUCT FEATURES TO HIGHLIGHT

• Water-based inks
• PVC-free materials options
• Eco-friendly production
• Proudly Printed in the USA
• Beautiful, timeless designs for nurseries and children's rooms
• Premium print quality
• Easy DIY installation
• High-quality finish
• Creates a warm, welcoming space for the whole family

STORY STRUCTURE

The outline below is a recommended structure - not a requirement. Feel free to create content in your own style and tell your story in a way that feels authentic to you.

1. Meet the Space – Introduce the room, who it's for, and the inspiration behind your design.
2. Before – Show the space before decorating to highlight the transformation.
3. Wallpaper Selection – Introduce your Costa Cover Wallpaper or Wall Mural and explain why you chose the design and how it fits your vision.
4. Installation – Capture key moments of the installation process, including measuring, applying the wallpaper, and aligning seams.
5. Styling – Complete the room with furniture, décor, and personal touches that bring the space to life.
6. Final Reveal – End with beautiful room shots, wallpaper close-ups, and a satisfying before-and-after transformation.

Feel free to incorporate elements such as:

• Nursery or kids' room tour
• Before & after transitions
• Voice-over storytelling
• Installation highlights
• Styling and decorating process
• Family or lifestyle moments
• Cinematic room reveals
• Close-up wallpaper details

The most engaging content feels warm, personal, and authentic. Share the story behind your space as if you're inspiring another parent to create a room they'll love.

Collaboration Requirements

Products are provided free of charge in exchange for the agreed-upon content deliverables.

By accepting this collaboration, you agree to create and submit all required content by the deadline outlined in your creative brief. If unexpected circumstances prevent you from completing the project on time, please let us know as soon as possible so we can work together on a solution.
If a creator fails to fulfill their content obligations by the agreed deadline without prior written approval from Costa Cover, Costa Cover reserves the right to terminate the collaboration immediately, decline future collaboration requests, and require the creator to reimburse the full retail value of the products provided, as well as any shipping costs incurred.

CONTENT USAGE RIGHTS

By submitting this application and checking the agreement box, you agree that, if your application is approved and you accept or receive a product as part of a Costa Cover collaboration, you grant Costa Cover a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, publish, display, distribute, crop, resize, edit, adapt, and create advertising and promotional materials based on the content you create and submit as part of the collaboration, in whole or in part, for Costa Cover’s marketing, advertising, and promotional purposes, including but not limited to:

• Websites and product pages
• Social media channels
• Paid digital advertising
• Email marketing
• Printed marketing materials

This license also includes the right to use your name, social media handle, likeness, voice, and statements as they appear in the submitted content. Unless otherwise agreed in writing, no additional compensation or royalties will be owed for these usage rights beyond the compensation stated for the collaboration.

CONTENT AUTHENTICITY

All submitted content should reflect your genuine experience with Costa Cover products. We encourage honest, authentic opinions and ask that any claims about the product are truthful and based on your own experience.

ADVERTISING DISCLOSURE

If you publish content on your own social media channels, you are responsible for complying with all applicable advertising, endorsement, and disclosure laws, including the FTC Endorsement Guides and any applicable platform requirements.
You must clearly and conspicuously disclose that you received a free product from Costa Cover in exchange for content. The disclosure must be easy to notice and understand and must appear in the content itself, not only in your profile, at the end of a long caption, or among multiple hashtags.
Acceptable disclosures may include: “Ad,” “Sponsored,” “Paid partnership with CostaCover,” or “CostaCover provided this product to me for free.” You must also use the platform’s paid partnership disclosure tool when available.