Program Description
OVERVIEW
Every beautiful room starts with a vision. We're looking for creators to document the complete transformation of a space - from the first idea all the way to the finished room using Costa Cover wallpaper or murals. Your content should inspire viewers by showing that creating a beautiful space doesn't require professional renovation skills.
Through thoughtful planning and an enjoyable DIY installation process, anyone can transform a room into something they'll love. Rather than simply showing the finished result, tell the story behind your makeover. Take your audience through your inspiration, planning, installation, styling, and final reveal.
For this campaign, the authors must choose the material:
- Smooth Vinyl Peel & Stick
- Canvas Vinyl Peel & Stick
CAMPAIGN PURPOSE
Create inspiring and educational content that helps viewers imagine their own room transformation while demonstrating how Costa Cover wallpapers and murals make DIY decorating approachable and rewarding.
The goal is for viewers to think: "I could do this myself."
TARGET AUDIENCE
Your content should appeal to:
- Homeowners
- DIY enthusiasts
- Interior design lovers
- People refreshing home offices, bedrooms, living rooms, nurseries, bathrooms, laundry rooms, and accent walls
KEY POINTS
Costa Cover wallpapers and murals make it easy to transform your ideas into beautiful rooms through an enjoyable DIY experience. By the end of your content, viewers should:
- Feel inspired
- Believe they can complete a similar DIY project
- Clearly understand the transformation process
- Appreciate the quality and beauty of Costa Cover wallpaper
- Want to begin their own room makeover
PLATFORM
We need short-format content (15-90 seconds) suitable for posting on Instagram/TikTok/YouTube Shorts.
DELIVERABLES
Please provide:
- 1 edited 9:16 vertical video (15–90 seconds)
- 10-15 high-resolution photos
- RAW video clips
Once your content is ready, you must upload all deliverables using the personalized submission link provided to you. You must also publish the edited video on your Instagram account and, if you have one, on your TikTok account, tag @CostaCover, and invite Costa Cover as a collaborator on the Instagram reels.
COMPENSATION
We offer up to $500 in product trade. You can choose any Costa Cover products with a total value of up to $500 for free.
creative direction
Please Include
- A cohesive visual storytelling
- Before & After transitions
- Natural lighting
- Clear audio or quality voice-over
- Genuine reactions and authentic moments.
- Smooth, steady camera movement.
- Multiple camera angles
- Close-up shots of important details.
- Inspiration that encourages viewers to start their own project
- Questions or prompts that encourage audience engagement
PLEASE AVOID
- Filming in dark, cluttered, or distracting spaces
- Heavy color editing or unrealistic filters
- Making the content feel like a traditional advertisement
KEY PRODUCT FEATURES TO HIGHLIGHT
- Beautiful, on-trend wallpaper designs
- Easy DIY installation
- Premium print quality and realistic colors
- Seamless room transformation
- High-quality finish that elevates the entire space
- Beautiful final reveal that inspires others
STORY STRUCTURE
The outline below is intended as inspiration - not a strict script. Feel free to create content in your own style and adapt the flow to match your creativity. Authentic, natural storytelling always performs best.
- Inspiration – Share what inspired your project (Pinterest, mood board, color palette, etc.) and why you chose the design.
- Before – Show the space before installation to highlight the transformation.
- Wallpaper Selection – Introduce your Costa Cover Wallpaper or Wall Mural and explain why it's the perfect fit for the room.
- Preparation – Briefly show how you prepared the wall and gathered your tools.
- Installation – Capture key moments of the installation process, including progress and authentic reactions.
- Styling – Decorate the space to bring your vision to life.
- Final Reveal – End with beautiful room shots, wallpaper close-ups, and a satisfying before-and-after transformation.
You're welcome to incorporate any style or format you enjoy, such as:
- Before & after transitions
- Mood board to reality
- Voice-over storytelling
- Time-lapses
- Installation highlights
- Styling process
- Cinematic room reveals
terms & conditions
Collaboration Requirements
Products are provided free of charge in exchange for the agreed-upon content deliverables.
By accepting this collaboration, you agree to create and submit all required content by the deadline outlined in your creative brief. If unexpected circumstances prevent you from completing the project on time, please let us know as soon as possible so we can work together on a solution.
If a creator fails to fulfill their content obligations by the agreed deadline without prior written approval from Costa Cover, Costa Cover reserves the right to terminate the collaboration immediately, decline future collaboration requests, and require the creator to reimburse the full retail value of the products provided, as well as any shipping costs incurred.
CONTENT USAGE RIGHTS
By submitting this application and checking the agreement box, you agree that, if your application is approved and you accept or receive a product as part of a Costa Cover collaboration, you grant Costa Cover a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, publish, display, distribute, crop, resize, edit, adapt, and create advertising and promotional materials based on the content you create and submit as part of the collaboration, in whole or in part, for Costa Cover’s marketing, advertising, and promotional purposes, including but not limited to:
- Websites and product pages
- Social media channels
- Paid digital advertising
- Email marketing
- Printed marketing materials
This license also includes the right to use your name, social media handle, likeness, voice, and statements as they appear in the submitted content. Unless otherwise agreed in writing, no additional compensation or royalties will be owed for these usage rights beyond the compensation stated for the collaboration.
CONTENT AUTHENTICITY
All submitted content should reflect your genuine experience with Costa Cover products. We encourage honest, authentic opinions and ask that any claims about the product are truthful and based on your own experience.
ADVERTISING DISCLOSURE
If you publish content on your own social media channels, you are responsible for complying with all applicable advertising, endorsement, and disclosure laws, including the FTC Endorsement Guides and any applicable platform requirements.
You must clearly and conspicuously disclose that you received a free product from CostaCover in exchange for content. The disclosure must be easy to notice and understand and must appear in the content itself, not only in your profile, at the end of a long caption, or among multiple hashtags.
Acceptable disclosures may include: “Ad,” “Sponsored,” “Paid partnership with CostaCover,” or “CostaCover provided this product to me for free.” You must also use the platform’s paid partnership disclosure tool when available.
Please complete the application below to be considered for the CostaCover Creator Program. By submitting this application, you confirm that the information provided is accurate and that you have reviewed the program requirements and Terms & Conditions stated on this page.